Hosting events has become an increasingly popular and a super rewarding way to generate additional income! Whether you're organising community fairs, concerts, or seasonal attractions, we're here to provide you with invaluable tips on how to monetise your event effectively. As you go, we'll show how TicketLeap’s intuitive ticketing platform can be an indispensable tool for event organisers like you to maximise their revenue and streamline the ticketing process too. Let's dive in and discover how you can start making money like a pro at your next event!

10 revenue streams for making money from events

Looking to host a profitable event? There are several creative and effective revenue streams you can tap into!

1. Ticket sales

Ticket sales are the lifeblood of your event! Most of the time, this is the main way you’ll make money from events. With a ticketing platform like TicketLeap, you can take full advantage of ticketing tiers like VIP, general admission, and timed entry to help maximise your profit. Boost interest from the get-go with early bird specials, and attract more attendees with discounts for group purchases or different ages (e.g., college students, seniors, etc.). 

You could also sell season passes, weekend passes, and tickets to recurring events, which not only generate more ticket sales but boost loyalty. Plus, cross-sell tickets to other events you're hosting to keep your attendees coming back for more.

2. Premium experiences & add-ons

Give your attendees their dream VIP experience! Selling premium experiences and add-ons will unlock a significant revenue stream to maximise your event tickets! Try offering exclusive premium tickets to meet and greets, pre- or post-shows, after parties, or exclusive Q&A panels. Elevate your attendees' experience with upgraded seating options closer to the stage or in luxury areas. Take it a step further with upsells to their tickets for premium parking, food and drink packages, or exclusive merchandise.

3. Sponsorships

Event sponsors are essential for boosting your revenue! Attracting sponsors begins with creating compelling, high-value sponsorship packages that showcase the benefits of partnering with your event. You could sell ad space on your website or social media, sponsored sessions, and other prime opportunities for brand visibility to make these packages irresistible. Whether it's naming rights for stages, branded photo booths, or exclusive lounges with phone charging stations and private restrooms, you can provide valuable exposure to your sponsors and share their brands with your attendees in memorable ways!

4. Vendors

Creating opportunities for vendors, especially small businesses and artists, can help open doors for them and bring in additional profit for you! Adding a vendor alley can connect your attendees with organisations and creators that align with their interests. Whether it's artists, collectibles dealers, or local food trucks, vendors will eagerly purchase booth space at a high-traffic event filled with engaged potential customers. Another option is to work out a deal with your vendors to earn a percentage of their profits in exchange for setting up at your event. Ensure they're a perfect fit by requiring vendors to submit an application through your registration software before securing their spot. It's a win-win: increased revenue for you and exciting discoveries for your attendees!

5. Merchandise

Boost your sales by turning your attendees into brand ambassadors with exclusive event-branded merchandise like t-shirts, lanyards, and hats! Offer these items to help attendees remember your event while spreading your brand name to their friends and family. Boost your pre-show revenue by adding merchandise upsells to your online ticket checkout, providing convenience for your customers when they’re most engaged. For VIPs, consider offering exclusive merch to further enrich their experience.

6. Concessions

Whether you're hosting a music festival, sports game, or community fair, offering a variety of concessions can significantly boost your earnings. Fan-favourites like hot dogs, popcorn, and soft drinks for sporting events or artisanal snacks and craft beverages at a local fair can elevate your event and open up a new revenue channel. Make sure to have proper signage to attract attendees' attention and encourage your staff to invite guests to check out what's on sale. Set up your concession stands in high-traffic areas for the best chance at driving sales. With the right setup, this could become a popular stop for attendees that'll generate additional revenue for your event!

7. Donations

Collecting donations is an easy way to generate extra revenue for your events, especially for nonprofits and fundraisers! You can easily request donations through your ticketing page on platforms like TicketLeap, providing a seamless experience for attendees who wish to contribute. For hosting charity events specifically, try hosting a silent auction where guests can bid on intriguing items and super fun experiences. With these strategies, you can maximise your event's impact while supporting a great cause!

8. Virtual events & live streams

Create a virtual component to your events to expand your reach and boost ticket sales! Sell tickets to an exclusive livestream of your event, allowing those who can't attend in person to still participate and enjoy the experience. Ensure you have the right equipment (e.g., camera, microphone, tripod) and a streaming platform that can grant restricted access to facilitate a seamless virtual ticketed experience. Additionally, consider hosting completely virtual events, such as webinars or online classes, to create new revenue streams and connect with your audience in innovative ways.

9. Advertising

Capitalise on advertising space at your event! Offer display ad placements in your email newsletters, paid posts on Facebook and Instagram, space in banners or programs, and even display ads on your event website. Having an engaged audience of event attendees presents a fantastic opportunity for advertisers to gain positive brand awareness and secure new customers, making your event an irresistible partner for brands!

10. Post-event monetisation

Maximise your event's offering to drive additional revenue long after the event ends! Offer exclusive discounts on tickets to your next event, encouraging attendees to secure their spot early. Sell recordings of key performances, sessions, or workshops to those who want to relive the experience again or revisit valuable content. Additionally, package and sell resources such as presentation slides, e-books, or merchandise from your event. You can even create a membership program granting access to ongoing content and special offers. Not only will you boost your revenue but you’ll keep your audience engaged and excited for future events!

Tips to maximise your event revenue

With a few strategic moves like these in your toolbox, you can confidently put on a successful and profitable event!

Define your target audience

By researching the types of people who will enjoy your event the most, you can efficiently target the specific demographics of those most likely to buy tickets. Consider key factors such as location (focus on those near your venue!), interests, and typical age range to ensure you're reaching the right crowd. This targeted approach helps you maximise the time and resources spent on your event marketing, allowing you to connect with attendees who are genuinely interested in your event. By understanding and engaging with your ideal audience, you set the stage for a successful, well-attended event that drives significant revenue!

Leverage all your marketing channels

Build out a comprehensive strategy that taps into all your available marketing channels, mapping out a timeline to build momentum leading up to your event. Begin by building dynamic email campaigns with engaging subject lines and enticing promotions. Utilise in-person tactics such as flyers and word-of-mouth to generate local buzz. Be sure to ask your sponsors to help spread the word too! 

Dive into both organic and paid social media on platforms like Facebook and TikTok, consistently update and promote your event on your website, and list it on local event directories to improve search result visibility. Collaborate with influencers to extend your reach, and write compelling press releases for media publicity. Don’t forget to utilise TicketLeap's built-in marketing features, like our email campaign tool, to streamline your marketing efforts!

Start marketing your events EARLY

Once you've got the essential details of your event squared away (like booking your venue), you'll want to launch your ticket sales and begin to market your event as soon as possible! Ideally, kick off your marketing efforts 4-6 months before the event to have enough time to spread the word and build anticipation. Early promotion allows you to reach your audience multiple times, ensuring they’re aware and eager to attend. Once you've started, keep the momentum going by regularly updating your audience with engaging content — share sneak peeks of what to expect, behind-the-scenes looks, and countdown posts. Utilise email newsletters, social media campaigns, personalised email invitations, and even early bird ticket discounts to drive continuous interest and engagement.

Watch your budget

Hosting events for profit isn't just about earning as much money as possible; it’s equally important to keep an eye on expenses to protect your profit margin. Building and sticking to a detailed event budget helps you make smart financial decisions. Be mindful of the costs related to your venue, concessions, merchandise, or VIP experiences related to your realistic sales expectations to ensure your turn a profit. Set your ticket prices at a sweet spot — affordable enough to attract attendees but high enough to cover costs and generate profit according to your estimated attendance numbers. 

Another quick tip: if an attendee requests a refund and you're hosting more than one event, encourage them to exchange their tickets for a different date instead in order to help you keep your revenue. With an awesome support team like at TicketLeap, you'll also have assistance winning any chargebacks that may happen to keep that money in your pocket too. 

Create a compelling ticketing page

Creating an exciting ticketing page is a surefire way to maximise your event revenue! Using a platform like TicketLeap, you can design event ticketing pages that drive more ticket sales! Start with a captivating event description that engages potential attendees and highlights what makes your event special. Pair this with visuals that match your branding and stunning images or videos that highlight your upcoming event to draw in your audience. Don’t forget to optimise for SEO by incorporating relevant keywords about your event and its location, making it easier for people to find your event online. Embed this ticketing page on your website and utilise the convenient "Buy Tickets" button generated by TicketLeap to streamline the purchasing process. 

Host awesome experiences!

When your experiences are top-notch, attendees will be buzzing about them long after the event ends! On top of giving your attendees priceless memories, you'll give them opportunities to take epic photos or videos while enjoying your event. Harness the power of user-generated content by encouraging them to post that content on their social media and tag your event. Share their posts on your own page to foster a sense of community and engagement. When people have a fantastic time, they’re more likely to return, and as demand grows, you can leverage higher ticket prices to drive even more revenue. 

Now, you're ready to host a successful and profitable event!

With meticulous planning, smart budgeting, and strategic marketing, you can confidently start generating significant revenue from events. TicketLeap offers a full suite of features and rockstar support to optimise every aspect of planning and execution for all kinds of events, whether for small gatherings or large-scale attractions. Now that you know how to make money hosting events of your own, it's the perfect time to start!